Fear not, person incapable of forming coherent search queries - the decider is here.
At least, that seems to be the message of Bing. Well, the more sensible of the several messages - Bing advertisements also claim that search engines are somehow responsible for the recent economic collapse, inexplicably linking what is arguably the most significant advance of the past ten years to all of the bad things that happened in the last ten years.
But never mind that - let's take Bing on its merits and not its marketing. Consider a simple test - you want to know how much a banana weighs. A simple property of a common object, admittedly it's not a common question but a search engine ought to be able to handle it nonetheless.
Well, compare and decide.
To my eyes at least (and as of the time of this writing), the only search results that clearly and quickly answer the question at hand are those from Google. It's clear from the snippet that the resulting page contains the answer. This is true if you form the query a few other ways as well - if you try 'weight of a banana' the wiki.answers.com result that actually has the answer peeks into Bing at #10, but still #1 at Google.
What does Bing (and to a lesser degree Yahoo) give you instead? Mostly dietary results - it seems to assume that you want to lose weight, and that you're thinking bananas may somehow facilitate this. Admittedly I could imagine a less savvy searcher having this in mind and conceiving of a search like "banana weight" rather than "banana diet" (or "banana weight loss" or "banana weight control" or something), and it seems to be those users that Bing is targeting. A lot of people probably look for information about diets online (more than who care about the weight of produce), and so Bing has just boosted it up for everyone whether you happen to want it or not.
However, I think this would be a step backwards in search technology. To me, search is a tool - it requires proper use, but the payoff is a great deal of power (and really, it's not *that* hard to use). If I want to search about a diet with bananas, great - but if I want to do a stranger search for the weight of a banana, then that should work too and yield different results. Frankly, I don't want something to make my decisions - I do that. I want something to provide me with information that helps me guide my decisions.
If we start weighting all searches heavily towards the most popular queries, the results may be disastrous. Obscure information will become even more difficult to find, while the great morass that is popular culture will expand to consume even more. Sure, most users will be happy most of the time, but that's not the only thing search is about - search is about indexing all knowledge, even the stuff that is obscure or even not clearly "monetizable" (*gasp*).
Of course, this is just one example, but combined with their marketing and the fact that they generally are trying to "tune" top/commercial queries (things related to travel and shopping), Bing seems to be aiming at the lowest common denominator here. Will it pay off? Maybe - I'm sure there's some proportion of users who will prefer it. I just hope that it's not a substantial enough portion of the market to cause Google to "dumb down" in order to compete.
Oh, and by the way - Wolfram Alpha gets this particular query right on.
(Coming next week - when you give a Bing a cookie. Okay, not really.)
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